Zendaya Coleman Steps in as New Face of Material Girl
Mark my words, Zendaya Coleman is one young lady to watch out for. You may remember her from her time as Rocky Blue in the Disney Channel series “Shake It Up” or even her recent stint as a finalist on the ABC reality competition, “Dancing with the Stars”. Well now, she is the new face of Material Girl.
The 17-year-old actress turned singer landed the gig as the brand’s fall campaign ambassador. As part of the job, the star took part in these sizzling “Boardwalk Babe” ads, which show off Coleman having fun at various landmarks on the Coney Island boardwalk in Brooklyn. After taking a quick look at some of these photos from the shoot, can I just say how stunning Miss Zendaya looks? What is so cool about Coleman is that we have literally seen her grow up in front of our very eyes. After all, she was only 13 when she first started filming episodes of “Shake It Up”. This definitely seems like one member of Young Hollywood who has her head on straight.
Madonna, who is known as the original material girl and a collaborator behind the brand, released a statement about Zendaya’s partnership with the company. She said, “Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl.” Even Madonna’s daughter Lourdes Leon can’t say enough good things about Coleman, stating, “I love how Zendaya makes her own style rules to fit her personality — that’s who Material Girl is all about, being yourself to the fullest.” Leon is also one of the many faces behind Material Girl.
With support like this, it is no wonder that Coleman is super thrilled to be a part of the Material Girl team. In a press release for the brand Coleman said, “Material Girl embraces having fun with fashion and being confident in your own skin…and who does that better than Madonna?” Coleman will be filling in for big shoes with this gig, following behind names like Rita Ora, Taylor Momsen and Georgia May Jagger.
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